Summary: Outliers By Malcolm Gladwell
“’Outlier’ is a scientific term to describe things or phenomena that lie outside normal experience. In the summer, in Paris, we expect most days to be somewhere between warm and…
Summary: Invent It, Sell It, Bank It! By Lori Greiner
“Becoming an entrepreneur seems to be a growing trend. It’s exciting to think about all the innovative, creative ideas currently percolating that will one day explode onto the market and…
Summary: The Power of Habit By Charles Duhigg
According to a 2006 Duke University study, 40% of the actions we take each day are not based on conscious decisions. Instead, they’re really a series of habits. What we…
Summary: Lean In: Women, Work, and the Will to Lead By Sheryl Sandberg
In Sheryl Sandberg’s now famous Tedtalk, she discussed how women unintentionally hold themselves back in their careers. She spoke to women about the issues they face in the workplace and…
Summary: The E-Myth Revisited By Michael E. Gerber
Why Most Small Businesses Don’t Work and What to Do About It. “We have entered the ‘unforgiving age.’ An age in which countless small businesses will either accept the challenge…
Summary: Work the System by Sam Carpenter
Preface and Introduction In Work The System: The Simple Mechanics of Making More and Working Less, Author Sam Carpenter certainly identifies with the “blue-collar” He has previously worked in a smattering of industries including the construction (as a land…
Summary: The 4-Hour Workweek By Timothy Ferriss (Expanded and Updated)
In the new version of 4-hour Workweek – Escape 9-5, Live Anywhere, and Join the New Rich, author Timothy Ferriss has updated and expanded his bestselling book to illustrate how…
Summary: Jab, Jab, Jab, Right Hook By Gary Vaynerchuk
Remember when it was new and cool and innovative to send mass-marketing emails, create pop-up ads, or use search engine optimization (SEO)? Not so cool anymore! They’re quickly becoming a…
Summary: Killer Brands By Frank Lane
“A Killer Brand exists when an entity derives a disproportionate amount of success in its category because of a compelling and differentiated expectation that comes to be associated with its…
Summary: Purple Cow By Seth Godin
“Marketers for years have talked about the five Ps of marketing. Some of them include: Product, Pricing, Promotion, Positioning, Publicity, Packaging, Pass-along, Permission. Something disturbing has happened, though. The Ps…