Summary: Jab, Jab, Jab, Right Hook By Gary Vaynerchuk
Remember when it was new and cool and innovative to send mass-marketing emails, create pop-up ads, or use search engine optimization (SEO)? Not so cool anymore! They’re quickly becoming a…
Summary: Killer Brands By Frank Lane
“A Killer Brand exists when an entity derives a disproportionate amount of success in its category because of a compelling and differentiated expectation that comes to be associated with its…
Summary: Purple Cow By Seth Godin
“Marketers for years have talked about the five Ps of marketing. Some of them include: Product, Pricing, Promotion, Positioning, Publicity, Packaging, Pass-along, Permission. Something disturbing has happened, though. The Ps…