Advertising and promotion is an integral part of selling a product. Your ability to find targeted leads and turn them into customers can decide whether your business will be a success or not. There are numerous ways to drive traffic to your offer, but one of the most hands-off methods has to be affiliate marketing. […]
READ MORE...Earnings Per Click (EPC): Your Marketing Strategy’s Most Important Calculation
If you’re running a business, then you’ve probably got a solid idea of what exactly it is that you’re doing. After all, no one should understand your business and programs better than you do. That being said, it’s not always easy to convey how well your program is doing and the products that you’re offering […]
READ MORE...Improving Your Business & Authority With Google Publisher
Google’s Publisher Means Business Searching for a quick way to improve visibility, authority, influence, clicks and conversions? Use Google’s Publisher markup. The Google Publisher plugin is a powerful tool that can be used to improve your visible search results. Unlike Google Authorship, which primarily caters to individual authors, Google Publisher is a more suitable tool […]
READ MORE...Choosing the Best Place for Business Mail: PO Box, UPS Box, or Home Box Delivery
Receiving your mail is kind of like having insurance: You never think much about it, until there’s a problem. Between missing correspondence, soaking-wet packages and letters that look like they’ve been put through the shredder, getting your mail can be a real headache sometimes. Luckily, your business isn’t limited to receiving your mail in just […]
READ MORE...Using Relevanssi with Genesis / Studio WordPress Theme Framework
I recently needed a better search option than the native WordPress search function. I found Relevanssi (free and premium versions available). This plugin has many options and works great. One roadblock I ran into was getting it to work properly with My Genesis StudioPress them. The search results were not displaying properly and the highlighting […]
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