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Summary: The Design of Everyday Things – Revised and Expanded Edition – by Don Norman

By Clear Business

“Good designs fit our needs so well that the design is invisible, serving us without drawing attention to itself. Bad design, on the other hand, screams out its inadequacies, making itself very noticeable.” – Don Norman “Norman’s Law”: The day a product development process starts, it is behind schedule and above budget. The Author Donald […]

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Summary: The Lean Startup

By Clear Business

“The approach we pioneered at IMVU has become the basis for a new movement of entrepreneurs around the world. It builds on many previous management and product development ideas, including lean manufacturing, design thinking, customer development, and agile development. It represents a new approach to creating continuous innovation. It’s called the Lean Startup.” – Eric […]

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Summary: Launch By Jeff Walker

By Clear Business

Launch By Jeff Walker

An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build a Business You Love, And Live The Life Of Your Dreams “This book will build your business – fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction. Think about it – what […]

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Summary: The E-Myth Revisited By Michael E. Gerber

By Clear Business

The E-Myth Revisited By Michael E. Gerber

Why Most Small Businesses Don’t Work  and What to Do About It. “We have entered the ‘unforgiving age.’ An age in which countless small businesses will either accept the challenge of an information-glutted society or be destroyed by it. An age in which your customer is deluged by so many products and promises that he […]

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Summary: The Power of Habit By Charles Duhigg

By Clear Business

The Power of Habit Book Cover

According to a 2006 Duke University study, 40% of the actions we take each day are not based on conscious decisions. Instead, they’re really a series of habits. What we eat or drink, how we spend or save, how we react to situations – these activities are stored as memories in an area of the […]

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